Think Tank
The Future of Data AI and CMO

Data AI and CMO Think Tank

Date

June 25, 2026

Location

Chicago, IL

Community

CIO / CMO / CDO
June 25, 2026

Agenda

All times Central Time

8:30 AM - 9:00 AM

Registration


9:00 AM - 9:30 AM

Morning Networking


9:30 AM - 9:40 AM

Opening Remarks


9:40 AM - 10:25 AM
Keynote Panel

AI Evolution: How Enterprise Architecture Must Adapt for the Age of Agentic AI

As artificial intelligence continues to evolve from predictive analytics and copilots to autonomous, decision-making agents, enterprise leaders are facing a new architectural reality. Agentic AI has the potential to transform how organizations operate accelerating decision-making, automating complex workflows, and unlocking entirely new business models. But realizing that opportunity requires more than deploying new models; it demands an enterprise architecture built for intelligence, interoperability, security, and scale.

In this session CIOs, CTOs, CISOs, and architecture leaders will jointly explore both the opportunities and challenges shaping the next era of AI. From modernizing data foundations and enabling secure agent-to-system interactions, to avoiding vendor lock-in, managing governance, and ensuring operational resilience, this discussion will focus on how enterprise architecture must evolve to support AI that not only informs the business but increasingly acts on its behalf.


10:30 AM - 10:55 AM
Keynote

Built to be Found: The New Rules of Discoverability

Search didn’t break. It fragmented – and in doing so, it rewrote how decisions are made. What used to be a linear path is now a distributed system. Users move across all of it without friction and without loyalty to a single channel. And most marketing strategies aren’t built for this new reality. Your brand is now being discovered — and decided on — across systems you do not control. Which means you’re no longer just competing for attention. You’re competing to be surfaced, summarized, and trusted. This session breaks down the new rules of discoverability — and what brands must do now to stay visible where decisions are actually being made.

Together With:
Spinutech

10:55 AM - 11:15 AM

Networking Break


11:15 AM - 11:30 AM
Fireside Chat

Human + Machine Intelligence: Redefining Decision-Making in the Age of AI

As AI becomes embedded across every layer of the enterprise, organizations are rethinking how critical decisions are made, who makes them, and how quickly they can act on insight. The future of competitive advantage will not come from human expertise or machine intelligence alone, but from the ability to combine both at scale. Join senior executives for an exclusive discussion on how leading organizations are integrating AI-driven insights with human judgment to improve decision-making across operations, customer engagement, risk management, and innovation. Together, we’ll explore how to build trust in AI, establish the right governance and accountability frameworks, and create a culture where humans and intelligent systems work together to drive faster, smarter, and more strategic business outcomes.



11:55 AM - 12:30 PM
Panel

Brand Is a Story Companies Tell Themselves. Customers Have Already Moved On.

Every brand has a story it tells about itself. The question is whether anyone outside the building believes it. In an era of radical transparency, peer reviews, and AI-generated alternatives, customers are forming opinions faster than brands can shape them — and often without ever engaging with official messaging at all. This session challenges the assumption that brand is something you build and control, and asks what actually drives preference, loyalty, and choice when the traditional levers no longer reach. If brand as we know it is becoming an internal fiction, what replaces it — and who owns it?


12:30 PM - 1:30 PM

Lunch


1:30 PM - 1:45 PM
Disruptor

Building a Resilient Digital Infrastructure

In the digital age, building a resilient infrastructure for business continuity is paramount. This involves redundancy and backup systems, robust cybersecurity measures, cloud solutions, and the ability to facilitate remote work. Scalability, real-time monitoring, and ongoing training are essential, as are compliance with regulatory requirements and strong vendor relationships. Effective communication strategies, continuous improvement, and the establishment of a crisis response team round out the key components. By embracing these insights, organizations can better withstand disruptions and ensure the uninterrupted operation of critical systems, all while maintaining the trust of employees, customers, and stakeholders in an increasingly dynamic business environment.

Together With:
Amplitude

1:50 PM - 2:35 PM
Panel

Brand Without Revenue Is a Hobby. Revenue Without Brand Is a Race to the Bottom

The tension between brand and performance has defined marketing debates for a decade. But the CMOs winning today have stopped choosing sides — they own the full loop. This session explores how the best marketing leaders are connecting brand investment to demand generation to revenue outcomes, without sacrificing long-term positioning for short-term numbers. The conversation focuses on what it actually takes to make brand and revenue speak the same language inside an organisation — and how to get the CFO to believe it.


2:40 PM - 3:15 PM
Disruptor

The Junior Bench Is Gone. The Senior Roles Are Changing. So Who Survives?

The marketing org is being dismantled and rebuilt in real time. Entry-level roles are disappearing as AI absorbs execution work. Senior roles are being rewritten around judgment, strategy, and AI fluency. And the titles that didn't exist two years ago — Creativity Leads, AI Architects, Prompt Strategists, Brand Risk Officers — are now showing up in job descriptions. Leaders name what they have cut, what they have transformed, and what they are building from scratch. And they face the question nobody wants to answer out loud: if the junior bench disappears, where do tomorrow's CMOs come from?


3:15 PM - 3:35 PM

Afternoon Networking


3:35 PM - 4:10 PM
Panel

Analytics to Autonomous Intelligence: The Strategic Imperative for Data and AI Leaders in 2026

As AI rapidly evolves from dashboards and predictive analytics to generative and agentic intelligence, data and AI leaders are being challenged to rethink how their organizations create value, manage risk, and compete in real time. The role of the modern data leader is no longer centered on reporting and insights alone, it now requires building trusted data ecosystems, enabling AI at scale, ensuring responsible governance, and turning intelligence into measurable business action. Join senior data, analytics, and AI executives for an exclusive discussion on how leading organizations are modernizing their data strategies, operationalizing AI across the enterprise, and balancing innovation with security, cost, and accountability in an increasingly autonomous digital economy.


4:15 PM - 4:25 PM

Closing Remarks & Raffle Giveaway


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