Consumers today expect relevant, meaningful, consistent experiences at each and every intersection with a brand. If a buyer purchases a product via an Instagram ad, they don’t want an email days later pushing the same item. They want smart communications, personalized content, speed, and an all-around reliable and cohesive brand experience. The problem is this caliber of experience isn’t easy to deliver, often because marketers do not have a centralized data strategy which allows them to see a 360 view of the customer. What’s more, marketing technologies address different pieces of the omnichannel puzzle, so stringing solutions together to work as a cohesive, data-driven marketing technology (martech) stack is often a challenge.
Your Vision is our mission
Visionaries
Danielle Woolley
Senior Marketing Cloud Consultant
Acquia Ltd
Caroline Hack
Associate Partner New Media and Advertising
IBM
Camilla Clarkson
Brand and Communications Consultant
self employed
Martina Fuchs
Advisor, Television Anchor, Business Correspondent
Martina Fuchs
Your Vision is our mission
Agenda
May 23, 20238:30 AM-11:00 AM
The Why, How & What of Customer Data Platform ‘Smart Hubs’
Panelists
Danielle Woolley
Senior Marketing Cloud Consultant
Acquia Ltd
Caroline Hack
Associate Partner New Media and Advertising
IBM
Don't take our word for it
Together With
Don’t take our word for it
Heard In The Room
Partner
The process was very well organized by C-Vision. Perfect organization, honest and authentic speakers of high level.
Visionary
A very warm welcome and interesting speakers. I was very pleased to be among such a dynamic group.
Partner
I love the engaging format of the councils. Very high level discussions and never a sales pitch. The C-Vision staff members are amazing.
Partner
Thoughtful discussion among experienced leaders regarding current challenges and complexities, and valuable exchange of pragmatic approaches and best practices. Well organized and facilitated.
Visionary
C-vision's events combine relevant topics with a suitable audience. I found great value at my last attendance, and would definitely consider upcoming events.
Partner
Intimate, immersive experiences provided by a group of individuals always available to support our needs. Fantastic organization and very high-level executives. The promise was delivered!
Visionary
C-Vision laid out an articulate plan for us to be much more targeted, presented a stronger ROI and on top have come through with the Results they Promised. They really have become an adjunct "team for hire" building trust with us all along the way. There is no second guessing on this relationship and consistently over-deliver. My kind of Partner.
Partner
C-Vision was really professional, responsive, listened and are very thoughtful in their approach. They are very high touch and truly care about the customer and end result. Our speakers were impressed with the format, and who they brought to the table.
