Generative AI is generic and commodity unless you can integrate data about your business and customers, and that requires a modern data strategy. While technology is a critical component, learn what else comprises a modern data strategy and hear best practices for getting started on your journey today.
Executive Event
Journey to Generative AI
Visionaries
Caila Schwartz
Director of Consumer Insights and Strategy for Retail and Consumer Goods
Salesforce
Kevin McCurdy
Global APN Segment Lead for Consumer Goods
AWS
About Me
Kevin E. McCurdy is the Global Consumer Goods Partner Segment Leader for AWS responsible
for identifying and engaging relationships with strategic ISV and SI Partners for the AWS Global
Consumer Goods Vertical. Prior to that he served as Vice President, Demand Signal
Management at E2open, Inc. He was Co-Founder and Vice President of Sales for Orchestro, Inc.
which was acquired by E2open. He has led engagements with leading CPG companies
including: The Coca-Cola Company, General Mills, Kellogg’s, PepsiCo, Newell Brands, Scott’s-
Miracle Gro, Unilever, Kimberly-Clark, and Kraft-Heinz.
He also was Co-Founder and Vice President of Business Development and Services at Mercari
Technologies, Inc. which delivered space optimization solutions for CPG and retail companies.
Previously, Kevin served as Director of Business Consulting at Blue Yonder (formerly
Manugistics).
Kevin has 25+ years of experience in supply chain management, category management, and
demand signal management working with leading global CPG companies and retailers. He holds
a Bachelor of Science degree in Business Logistics and International Business from the
Pennsylvania State University. He also studied British Economics and the European Union at the
University of Manchester in Manchester, England.
Ravi Vemuri
EVP Data & Analytics
TriMark USA
Kelli Such
Americas Data Strategy Leader
AWS
About Me
Kelli leads the Americas Data Strategy team working with AWS customers to transform their businesses using data, analytics and machine learning. Kelli is a seasoned leader with over 30 years of data and analytics experience across a wide variety of functions including supply chain, manufacturing, sales, and contact center management where she used insights to drive improved customer experiences, revenue, and cost productivity outcomes. Kelli's experience also includes creating analytics programs from establishing strategy, building stakeholder alignment, creating and enabling teams down to project execution and support. Given she has spent considerable time in industry CPG roles along with software start-up positions, Kelli intimately understands the challenges facing customers from a people, process, and technology perspective and actively partners with them to unlock business value and sustain momentum.
Arul Sugunakumar
Chief Technology Officer
Pampered Chef
Caila Schwartz
Director of Consumer Insights and Strategy for Retail and Consumer Goods
Salesforce
Ravi Vemuri
EVP Data & Analytics
TriMark USA
Arul Sugunakumar
Chief Technology Officer
Pampered Chef
EVENT DETAILS
July 24, 2024
Agenda
8:30 AM-9:00 AM
Welcome & Registration
9:15 AM-9:20 AM
Opening Remarks
10:15 AM-10:30 AM
Networking Break
10:30 AM-11:00 AM
Innovation Showcase
Explore the powerful combination of AWS and Salesforce to increase customer lifetime value with hyper-personalization using AI and real-time data. We’ll also dig into the trends shaping the 2024 holiday season shaping the Retail and Consumer Goods industry.
Panelists
Speaker
Caila Schwartz
Director of Consumer Insights and Strategy for Retail and Consumer Goods
Salesforce
11:10 AM-11:55 AM
Navigating the Generative AI Landscape
Let's explore the transformative potential of Generative AI, guided by insights from cloud experts and industry leaders. We'll delve into real-world examples of AI innovations, strategies for C-level executives to integrate AI successfully, and best practices for enhancing customer experiences and driving business growth. Our discussion will also cover the most anticipated advancements in Generative AI over the next 12-24 months and their potential impact on businesses. Additionally, we'll address the ethical and regulatory considerations surrounding AI use, and examine the build vs. buy decisions executives face when choosing AI solutions.
Panelists
Chair
Kelli Such
Americas Data Strategy Leader
AWS
Kelli leads the Americas Data Strategy team working with AWS customers to transform their businesses using data, analytics and machine learning. Kelli is a seasoned leader with over 30 years of data and analytics experience across a wide variety of functions including supply chain, manufacturing, sales, and contact center management where she used insights to drive improved customer experiences, revenue, and cost productivity outcomes. Kelli's experience also includes creating analytics programs from establishing strategy, building stakeholder alignment, creating and enabling teams down to project execution and support. Given she has spent considerable time in industry CPG roles along with software start-up positions, Kelli intimately understands the challenges facing customers from a people, process, and technology perspective and actively partners with them to unlock business value and sustain momentum.
Speaker
Caila Schwartz
Director of Consumer Insights and Strategy for Retail and Consumer Goods
Salesforce
Speaker
Kevin McCurdy
Global APN Segment Lead for Consumer Goods
AWS
Kevin E. McCurdy is the Global Consumer Goods Partner Segment Leader for AWS responsible
for identifying and engaging relationships with strategic ISV and SI Partners for the AWS Global
Consumer Goods Vertical. Prior to that he served as Vice President, Demand Signal
Management at E2open, Inc. He was Co-Founder and Vice President of Sales for Orchestro, Inc.
which was acquired by E2open. He has led engagements with leading CPG companies
including: The Coca-Cola Company, General Mills, Kellogg’s, PepsiCo, Newell Brands, Scott’s-
Miracle Gro, Unilever, Kimberly-Clark, and Kraft-Heinz.
He also was Co-Founder and Vice President of Business Development and Services at Mercari
Technologies, Inc. which delivered space optimization solutions for CPG and retail companies.
Previously, Kevin served as Director of Business Consulting at Blue Yonder (formerly
Manugistics).
Kevin has 25+ years of experience in supply chain management, category management, and
demand signal management working with leading global CPG companies and retailers. He holds
a Bachelor of Science degree in Business Logistics and International Business from the
Pennsylvania State University. He also studied British Economics and the European Union at the
University of Manchester in Manchester, England.
11:55 AM-12:05 PM
Networking Break
12:05 PM-12:20 PM
Starting Your Generative AI Journey
Panelists
Speaker
Caila Schwartz
Director of Consumer Insights and Strategy for Retail and Consumer Goods
Salesforce
12:20 PM-1:35 PM
Executive Roundtable Lunch
1:35 PM-1:45 PM
Closing Remarks & Networking
Together With
